Facebook Pixels

Shop: preview-alpha.myshopify.com · Configure one or more Meta pixels for this store. Multi-pixel: same events fire to each enabled pixel.

Where to find these values: Meta Events Manager → your pixel → Settings tab. Pixel ID is at the top. Conversions API access token is under "Set up manually" → "Generate access token".

Test Event Code is optional. In Events Manager → Test Events tab, copy the code shown there (e.g. TEST12345) so test events route there instead of production.

Multi-pixel use cases: main pixel + backup, or one pixel per ad campaign. Each enabled pixel receives every event independently — Meta dedups against client-side fbq via event_id.